POSITIVE

We developed a standout name, identity and in-cinema experience, launching with a cinematic hero film created with Laser Days, Hornet, Factory, and James Radford. Centered on the line “Make the moment EPIC”, the film immerses viewers into kaleidoscopic colour and light with sound that rumbles through audiences' seats. 

Every sound element was tested in cinemas for maximum impact – from audio sweeping beneath seats to sonic trails zipping overhead – all held together by a pulsing electronic heartbeat.

The campaign spans pre-show cinema films, social, OOH, signage, and online, with every asset showcasing the superior EPIC by Vue experience.