POSITIVE

From world class diagnostics that help protect our hearts, to bringing joy to your home with your most-loved shows, this campaign aims to increase the awareness of the endless ways AWS powers businesses and therefore consumers. 

We concepted, produced and developed an integrated campaign across TV, OOH and social delivering across global markets. Directed by Sam Brown, our campaign moves vertically through different rooms and scenarios, creatively showing how different businesses are powered by AWS.  Scene after scene, these real world stories of innovation showcase the capabilities AWS has for pioneering and problem solving. The unfolding of framed 'next levels' reinforces the core message of the creative campaign platform which stands across all mediums; "AWS Is How".