POSITIVE

Too many media plans are still shaped by habit rather than performance. This is a challenge for Snapchat who is seen as a young and niche outlier compared with other platforms. The reality is that Snapchat has a large engaged audience of nearly a billion people, more than half of which are over 25 who visit the platform over 30 times a day. 

Rather than making the case in one brand voice we partnered with 12+ leading B2B marketing creators, including Eugene Healey, Joel Marlinson, Rob Mayhew, Sophie Miller (Pretty Little Marketer) and Carmen Vicente, who already have credibility within the marketing community. Each creator takes the same campaign thought and brings it to life through their authentic humor, expertise and format, using Snapchat's strongest proof points to challenge outdated marketing habits.

Their content is designed to work beyond creator channels, becoming a flexible library of assets that can be adapted across Snapchat for Business owned channels, paid media and events. Together the creators build one connected campaign while staying true to their own voice.