POSITIVE

Snapchat’s challenge was to seamlessly engage advertisers at every touch point and prove why their platform belongs at the centre of modern marketing strategy. Our answer, Spend Smarter, is a B2B brand platform for Snapchat that challenges the status quo of recycling dusty old budgets time and time again. 

The platform taps into a playful, nostalgic 90s world of dial-up internet, fax machines, and brick phones - a vivid reminder of how dramatically audiences, attention, and growth opportunities have evolved over the years, all while most media strategies remain stuck in the past.

Hijinks activated Spend Smarter across a complete 360-degree ecosystem spanning large scale events, OOH, digital, CRM, organic and paid social, and creator strategy.