POSITIVE

Feel It Forever is an epic new brand platform for Vue that celebrates the power of the big screen, showing how the stories, characters and emotions of the cinema leave a lasting impression. 

At the heart of the campaign is a two minute long love letter to cinema, directed by Academy Award-winning filmmaker, Taika Waititi. The film, a two minute long visual metaphor, shows lines of interesting characters following people around as they go about their lives. 

The campaign was rolled out across Europe in cinema, social, OOH and in-venue, creating a connected experience across every audience touchpoint. The Hijinks team worked with an internationally acclaimed team to bring the campaign to life including Oscar-winning editor Tom Eagles, award-winning composers Soundtree to name a few.