POSITIVE

Alaska Air Group wanted to showcase a literal world of travel possibilities of their Atmos Rewards programme. Rated no.1 airline rewards programme in the world, Atmos Rewards has more ways to earn and over a thousand places to travel.

Hijinks was charged with building awareness and excitement around Atmos Rewards, making it relevant to a new generation of travellers. We created the campaign ‘See Travel in Everything You Do’ which connects the familiar everyday with cinematic glimpses of iconic bucket-list destinations and experiences.

The playful and cinematic visual language shows what it really means to start seeing travel everywhere. Shot by acclaimed duo, the Perlorian Brothers, the campaign is running in the US and spans TV, OOH and social media.