POSITIVE
PLAY
LEVEL UP
AWS is how the NFL takes the game to the next level.
The AWS and NFL partnership levels up the game by powering everything from AI-powered draft analysis to recovery insights to Next Gen stats. The ‘Next Level NFL’ aired during halftime of the Thanksgiving games and was broadcast to over 141 million American homes as well as all global AWS social media channels.
The spot features top tier NFL talent including Eagles Super Bowl champion Saquon Barkley, third overall NFL Draft pick Abdul Carter and Baltimore Ravens Running Back, Derrick Henry.
In the spot, the camera moves vertically through a building entirely dedicated to the NFL, showing how every layer of the game is powered by AWS. The energetic soundtrack ‘Love My People’ by Crown And The M.O.B sets the energetic tone of the spot. Hijinks originated, produced and delivered the spot. Directed by Scott Cudmore, the shoot locations included Austin and Philadelphia.
