POSITIVE

Outvertising is a leading UK volunteer-run LGBTQIA+ advocacy group for the advertising industry. Built around powerful statistics about LGBTQIA+ people, employees and consumers, we crafted a bold national campaign that celebrates queerness. By turning the evidence into provocative, playful headlines, we make a clear, tangible case for the cultural and commercial benefits of inclusion.

We also evolved Outvertising's visual identity with a striking palette inspired by LGBTQIA+ colours, a cleaner typeface, and a tone of voice full of sass, joy and attitude.

The work appears across digital and physical OOH at iconic UK sites for National Inclusion Week, with media generously donated by JCDecaux, Build Hollywood and Haymarket.

At a time when diversity and inclusion commitments are being rolled back globally, this campaign champions the importance of queerness and drives audiences to Outvertising's Advocacy Playbook, which gives brands and agencies the practical tools to take meaningful action.